Online casino games provider Pragmatic Play is to acquire live casino specialist Extreme Live Gaming from the Novomatic Group for an undisclosed amount.
The acquisition represents a significant move for Pragmatic Play, which will now offer Extreme’s portfolio of live dealer games alongside its range of slots, scratchcards and bingo.
Certified by the UK Gambling Commission and the Malta Gaming Authority, Extreme operates 10 tables – covering roulette, blackjack and baccarat – from its studios in London.
Melissa Summerfield, chief commercial officer at Pragmatic Play, said: “The Extreme Live Gaming name stands for quality and innovation, and we are delighted to enhance our multi-vertical gaming strategy with this acquisition, further cementing our position as a leading industry provider.
“The popularity of live casino has grown hugely in recent years, and the vertical holds a great deal of potential. We have every confidence that our passion and drive for going beyond our clients and players’ expectations will help us to realise that potential.”
Darwyn Palenzuela, CEO of Extreme Live Gaming, added: “We pride ourselves on providing groundbreaking live solutions both popular with players and profitable for our partners, and this acquisition will empower us to take our business to the next level.”
