The board of ComeOn Malta, a subsidiary of Cherry, has appointed Lahcene Merzoug as the company’s managing director.

Merzoug joins from Mr Green, where he held the position of chief marketing officer. He is set to succeed Tomas Johansson, who has been acting managing director at ComeOn since October, in July.

Lahcene Merzoug, MD, ComeOn

“ComeOn is a leading player with a number of well-known brands that inspire our industry, and I am honoured to take over as managing director,” said Merzoug.

“I look forward to continuing to develop the operations to give the company a clear market-leading position and to strengthen our position as the first choice for customers and employees.”

“Together with the rest of ComeOn’s company management, Tomas has done a fantastic job of quickly reversing the trend within ComeOn, and the company now has more profitable and sustainable operations,” said Anders Holmgren, chairman of ComeOn.

“Lahcene is the right person to take the company forward. His experience of building growth in organisations and his well-documented marketing skills will give us a smooth transition and take ComeOn several steps ahead.”

As an adviser within the Cherry Group, Johansson will provide some assistance to Merzoug and others during a transitional period.