Endemol Shine Gaming has agreed a partnership with live casino solutions provider Evolution Gaming, to launch a title based on hit game show Deal or No Deal.
The venture marks the first steps into live casino from Endemol Shine Gaming’s portfolio of brands, which forms part of global content creator, producer and distributor Endemol Shine Group.
Mark Woollard, commercial director at Endemol Shine Gaming, said, “We are always looking at ways to diversify the Endemol Shine Gaming portfolio and the Deal or No Deal format lends itself perfectly to the live casino setting.
“As market leaders in this space, Evolution Games are the best partners to bring this first of its kind merging of TV and gaming entertainment to a live audience, for a unique Deal or No Deal experience”
Evolution Gaming are to develop the brand-new game which is slated for release next year, with the deal covering the European and North American markets.
The firm is to also have the option to extends its Deal or No Deal provisions, with BlackJack and Roulette games a distinct possibility in the future.
Todd Haushalter, chief product officer, Evolution Gaming, added: “We have been pushing the innovation boundaries and what it means to be a live casino provider for some time now, and particularly in the last year we have started introducing game show style games, which has been a huge success.
“We all love watching game shows and why shouldn’t you be able to play along at home for real money? We are going to make this possible and we could not be more excited to bring this to online gaming.”