Following on from positive 2017 results in which Playtech delivered continued growth, the omni-channel gaming software company has been selected by Totalizator Sportowy, the Polish national lottery provider, to supply its online casino platform, games portfolio and services.
The 60-year-old state owned operator has outlined that it came to the decision following a successful public tender process. Citing Playtech’s key strengths and unique appeal to large government-run organisations in regulated and newly regulated markets as a key factor.
The contract includes integrating Playtech’s award-winning casino platform, best-performing games portfolio and supporting Totalizator Sportowy with its range of marketing and consultancy services.
The agreement forms part of Playtech’s strategy to partner with the leading land-based brands and institutions in newly regulated online markets. In addition to its industry leading games content it is the data-driven marketing and CRM capabilities of Playtech’s IMS platform that mean it is best placed to service the leading brands in new markets.
Mor Weizer, Playtech CEO, commented: “Totalizator Sportowy has been supplying lottery and gambling products for more than 60 years and is the largest operator in Poland. We are thrilled to have been selected as its new online casino partner and I’m delighted to be able to announce this agreement today.
“Given the scale and flexibility of our gaming platform Playtech is the partner of choice for leading land-based operators that are best placed to lead the online growth of newly regulating online markets.”