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Latin American facing online sportsbook and casino brand Campeonbet has launched an affiliate programme in partnership with Income Access, with global expansion the target.

The Curacao-licensed brand’s new programme is to be managed using Income Access’ affiliate software, and forms part of a 2018 strategy to enter new global markets, pending regulatory approval, beyond its core focus of South and Central America.

Joshua Light, Affiliate Manager at Campeonbet, said: “Our strategy and mindset at Campeonbet is strongly focused on international expansion, and we consider Income Access as an ideal ally on our journey into new global markets.

“Supported by the Income Access platform, our marketing department and affiliate team are dedicated to optimising our customer acquisition and retention across all marketing channels, with a strong focus in 2018 on affiliates.”

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “Affiliate marketing is a tried and tested channel to establish a brand in new markets through long-term customer acquisition.

“Our software will allow Campeonbet to tailor its affiliate campaigns very specifically to ensure they succeed in whichever market the brand is targeting.”

Campeonbet offers pre-match betting on every major global football game and pre-game wagering on a variety of sports and esports, in addition to boasting an online casino featuring table games, video slots and live dealer offerings from a number of providers.