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Fair Play Bets has continued its strategic expansion to further heighten the quality of its offering through agreements with industry providers, by agreeing a deal with Bee-Fee.

The operator of multiple online casinos, and licensed in the UK, Malta and Curacao, is to see its and international brands strengthened as part of the deal.

Jeremy Fall, Head of Marketing at Fair Play Bets, said, “We are delighted to extend the player choice in our secure gaming environments at and to enhance the gaming experience for all our players. Bee-Fee has a range of premium games which we believe all our players will enjoy.”

Claudia Melcaru, Bee-Fee’s Head of Business Development, said, “Fair Play Bets has the kind of approach that matches well with our products and industry heritage.

“Their focus on quality and player protection appealed to our management team and we were particularly impressed by their proactive stance on putting players first. We believe this partnership will be the first of many.”