Greentube, the Novomatic Interactive division, has launched a project jointly with Seminole Gaming and Hard Rock International that will see Greentube Pro, Greentube’s private-label social casino marketing platform, power Seminole and Hard Rock social casinos in North America.

The project covers Seminole and Hard Rock Casino properties in the US and internationally, with each property’s social platform powered by a customised framework.

Owned by the Seminole Tribe of Florida, Hard Rock International is a globally recognised brands with venues in 75 countries including 180 cafes, 24 hotels and 11 casinos around the world. Seminole Gaming operates six Florida casinos for the tribe.

“These agreements are the culmination of a great deal of hard work and dedication toward meeting the strict business requirements of Seminole Gaming and Hard Rock,” said Gabriel Cianchetto, president of market development for Greentube North America.

“We partnered with Seminole Gaming and Hard Rock International because of their dedication toward providing one-of-a-kind experiences for each of their properties. We will work on this project well into 2018.”

Greentube will create a localised solution for each casino, extending the brand and marketing capabilities of each property with the Greentube Pro platform providing a branded experience that will reflect the look and feel of each property. Players that visit the site will instantly recognise a virtual rendition of the property’s key locations.

“Continual customer engagement is important to casino operators that can maximise marketing opportunities as part of the social games,” said Kresimir Spajic, senior vice president of online gaming for Hard Rock International and Seminole Gaming.

“Our goal is to deliver one-of-a-kind immersive experiences and we believe this game will allow us to unite the online and offline experiences that the Hard Rock and Seminole Casino brands offer.”

“Greentube is constantly evolving to meet the needs of a demanding casino industry,” said Thomas Graf, CEO of Greentube.

“These agreements with Seminole Gaming and Hard Rock have brought Greentube Pro to the next level in meeting the demands of a very competitive market. These new functions and features enhance and maintain our leadership position.”