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Gaming operator ComeOn, a subsidiary of Swedish gaming company Cherry, has announced the successful launch of a new online casino.

Snabbare.com, licensed by the Malta Gaming Authority, is to target the Swedish market, and states that it is “the first brand in Sweden to offer faster casino play and withdrawals within 15 min.”

Tomas Johansson, Interim Chief Executive Officer of ComeOn, said: “We see an increasing demand among players to have a faster and more seamless gaming experience. We strongly believe in a future where we simplify the experience for the user and take away unnecessary waiting times and time-consuming steps.

“With Snabbare.com we are taking a major step in this direction and it feels great to be able to be the first operator to offer instant play [and] faster withdrawals combined with tax free winnings to the Swedish players.

“Snabbare.com will be a great addition to our already strong brand portfolio and we are already working on bringing more features and improvements to the site. So stay tuned, the future is Snabbare.”

Snabbare utilizes a pay and play service which enables a full know your customer (KYC) solution on each deposit.

Through this “ fast, easy to use and very secure solution,” customers will be enabled to play without going through a time consuming registration process.

In addition to this, both faster gameplay and withdrawal processing are to be opened up, which it is hoped will appeal to its target Swedish audience.