Yggdrasil Gaming is getting in the festive spirit, by announcing the launch of a €500,000 Christmas calendar.
Running from December 1 to January 3, the calendar will feature Boost, Yggdrasil’s collection of in-game promotional tools, with the campaign having been designed to aid operators retention and engagement activity.
A variety of tournaments, missions and mystery cash races are to be on offer to players, with prizes ranging from €10 to €10,000, and through the use of the Brag tool winning spins can also be shared on social media.
Popular titles such as the recently launched Valley of the Gods and Jungle Books are to feature, alongside Yggdrasil classics including Vikings Go Berzerk, Vikings Go Wild and Holmes and the Stolen Stones.
Fredrik Elmqvist, Yggdrasil Gaming CEO, said: “Last year’s Christmas Calendar was such a success that we decided to go even bigger this year. We have more than doubled the prize pool up to €500,000 to help operators engage and retain players over the holidays.
“We want to encourage operators to use the calendar to be creative in their strategic campaign management, and really stand apart from the competition this Christmas.”
Yggdrasil’s Christmas calendar is to be available to players across all partner operators, including those in the regulated UK and Italian jurisdictions.
The latter will enjoy a dedicated share of the prize pool, and will receive a €20,000 standalone calendar focused solely on the Italian market.