Pinnacle has agreed a deal that will see Yggdrasil Gaming’s content and promotional tools supplied to the online gaming operator.
Popular titles such as Jungle Books and Pumpkin Smash will be made available to its customers for the first time, while Pinnacle, one of online gaming’s most established brands, will also have access to Boost, Yggdrasil’s collection of in game promotional tools, and Brag, its social sharing tool, to help support and promote the slots.
Paris Smith, Chief Executive Officer at Pinnacle, added: “In a highly competitive sector, content is king, and it is essential that we add games from top developers such as Yggdrasil.
“Yggdrasil slots are instantly recognisable, but what has really impressed us is the arsenal of promotional tools that help us boost retention and engagement.”
Yggdrasil also recently made the move into the Danish market, following a similar link up with Jackpotjoy Group brands Vera&john and InterCasino.
Under the terms of the deal, the full portfolio of Yggdrasil titles will be offered to customers in Denmark.
Fredrik Elmqvist, Chief Executive Officer at Yggdrasil, said: “In what is still a relatively young industry, Pinnacle has been offering world-class online gaming to its customers for almost 20 years. It enjoys a loyal following of dedicated players who we are certain will enjoy Yggdrasil titles.
“This is the latest major commercial signing for Yggdrasil, as we continue to add scale to the business and enter the next stage of our development.”
