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Online gaming software developer EvenBet Gaming will be exhibiting the latest developments to its innovative poker offering at this week’s Betting on Sports 2018 at Olympia London.

Visitors to the EvenBet Gaming stand, K4, will be able to experience first-hand how the supplier’s core poker product can be integrated into a sportsbook offering.

Dmitry Starostenkov, chief executive officer of EvenBet Gaming, said of the event: “We’re really excited to be heading to London and demonstrating how our poker offering can boost engagement and revenues for sports betting operators.

“The growing popularity of our product portfolio has been really encouraging and are sure more sportsbooks will follow suit.

“It is a proven cross-channel tool with its exciting gameplay, which is benefitting sportsbooks across the globe,” he said.

EvenBet’s state-of-the-art software and functionality allows for a simple API integration, with features including a seamless wallet and full user database, which significantly improves the user experience. In addition, all poker rooms can be customised depending on an operator’s branding.

The solution continues to go from strength to strength, with sportsbook operators including 1XBet reporting growth in revenues and retention rates, as rising active poker users are having a direct impact on engagement and loyalty.

Betting on Sports 2018, organised by SBC Global, takes place this week, on September 18-21, at Olympia London, and is also home to the inaugural staging of the CasinoBeats Summit.