Las Vegas headquartered developer, manufacturer and supplier of casino games, systems and technology PlayAGS, has announced that it has entered into a fresh agreement with PokerStars Play, relating to the provision of its social white-label casino (social WLC).
This move will see the play-money social gaming branch of The Stars Group further enhance its slot focused social casino portfolio.
PlayAGS’ social WLC, a turnkey mobile and web casino solution delivering an interactive social gaming experience, is to be deployed by PokerStars Play through iOS and Android devices and via the web, driving forward the user experience at home, work and on the go.
Lloyd Melnick, director of social gaming at PokerStars, commented: “When we had the opportunity to work with AGS to extend our social casino portfolio, we were impressed with their proven, high-performing land-based content and broad range of non-slots games.
“Their offering is a good fit with what our existing customers are looking for and we are excited to offer our community of millions of registered players an incredible AGS experience.”
PlayAGS’ social WLC is to deliver a portfolio of 40 land-based and social slot games, alongside a variety of in-app features, such as tournaments, live events, charms, progressive jackpots and VIP status.
Via “highly segmented in-app messaging and push notifications” player relationships can be strengthened further still, targeted promotions and live events offer more monetisation opportunities, whilst it is also detailed that a number of key features will “ensure a solid, secure and long-lasting revenue stream.”
David Lopez, AGS president and chief executive officer, added: “It is an honour and an important milestone in the growth of our AGS Interactive business that The Stars Group, one of the largest online gaming businesses in the world, with millions of registered players, selected us to power their first social casino focused on slot content, following their incredible success in online poker.
“We feel confident that this is just the beginning of our relationship with The Stars Group, as we deliver a large library of proven social and land-based slot content through our social WLC.”
