The CasinoCoin Foundation, a non-profit entity supporting the cryptocurrency CasinoCoin, has today announced the appointment of Ashish Tawakley, previously of IGT, as their Chief Commercial Officer.
With over 15 years gaming experience, Tawakley will lead commercial operations for the CasinoCoin Foundation, working closely with the Foundation’s Board of Trustees and Advisory Board. He will be involved in advancing the Foundation’s main aim of promoting the adoption and best-use practices of CasinoCoin, and will lead their business development in European regulated gambling markets.
Tawakley, commented: “I’ve been watching the crypto space develop, and I’m truly fascinated about blockchain technology and the growth of the cryptocurrency market. I realised very quickly that CasinoCoin is unique – no initial coin offering (ICO), no hyped roadmap. Instead, there is a very experienced team who have developed a suite of products that have real value and real world utility.
“CasinoCoin can be easily integrated into iGaming operator platforms, adding value by increasing the ease, speed, and flow of new players who have already passed stringent KYC compliance, onto operator platforms. What operator does not want that?”
Tawakley brings a wealth of gaming experience to CasinoCoin, with almost five years as Senior Director of Gaming at IGT, a global leader in land-based and online gaming. Prior to that he spent eight years in a variety of roles at Betfair across multiple verticals including sport, poker and casino.
He continued: “There is an untapped market of players who are invested, and passionately believe, in the utility of cryptocurrency for the long term. The iGaming market is consistently on the forefront of new technology, and I believe this pool of ‘crypto players’ will, over time, continue to grow. These players want to be able to utilise their funds in the gaming market, and CasinoCoin will drive this group of players to their operator partners. In my opinion, it is a no brainer for evolving operators.”
John Caldwell, The CasinoCoin Foundation’s Director of Advocacy, added: “We have been on the lookout for someone with deep experience in gaming, as well as both a product and business development background, which has been difficult to find. Ash ticks all the boxes and we are incredibly pleased to add him to the team. The CasinoCoin Foundation has a strong technical development team, so it’s great for us to build a more rounded line up, with Ash driving our commercial efforts.”
