Gaming content from Betsoft Gaming is being launched by Danish operator Spillehallen.dk on its Bingohygge.dk site.
Bingohygge.dk is a new site aimed primarily at Danish women between ages of 30 and 65. It will offer players Betsoft’s full portfolio of content from the Slots3, ToGo mobile and Classic Slots ranges.
“It is brilliant to target Bingohygge.dk toward a female audience,” said Aaron Axisa, account manager at Betsoft Gaming.
“Women are the fastest growing player demographic in our business and we are sure that building a site customised to that group will be a resounding success. We know Spillehallen.dk has the experience and dedication to create a superior experience for these players.”
Erik Boye Hansen, CEO of Spillehallen.dk, added: “Spillehallen.dk is a well-known company in Denmark both for our online casino site and for producing the original Danish slots both for the online and offline market.
“We did spend a lot of time finding the right game providers and are very thrilled that Betsoft wanted to work with us on the new gaming sites. We see both the 3D slots and table games form Betsoft as important products for us and our partners in the future,” said Hansen.